Gauloises Biodegradable

advertising / Branding

The product

Due to a growing trend of consumers seeking natural, additive-free products, ITG developed Gauloises Biodegradable. The range features biodegradable filters and packaging, along with additive-free tobacco – leaving less impact on the environment. Gauloises Biodegradable has been created for those who prefer an enhanced tobacco taste experience and for those who want to do something friendly for their world.

Creative Idea

We asked consumers to be friendly to your world by creating a platform that integrated nature into the urban way of living. Gauloises Biodegradable made this possible by letting consumers practice and participate in urban and environmentally conscious activities.