This promotional campaign was developed for L’Oréal Hungary’s launch of Nutrigold, a rich nourishing face cream. The main ingredients are honey, natural oil, and calcium, which protect the skin and give it a shiny golden glow.
We created icons for each main ingredient and used them throughout the promotion. Customers had to collect all three icons on their golden tree, which they got after their purchases, for a chance to win different prizes and gifts. The icons and the shiny golden glow also appeared on all in-store and outdoor materials, along with the digital component of the campaign.